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Ensure customer satisfaction while striving to innovate, industry players told

Last update: 06/07/2019
By Wan Nadia Khairani Wan Chik & Diah Nor Iscahyono Mohd Jaiz

BAYAN BARU, July 6 (Bernama) -- Industry players in Malaysia should check out Taiwan's state-of-the-art information and communications technology as well as precision engineering expertise which can give them an edge in Industrial Revolution 4.0 (IR 4.0) and hence penetrating the global market.

However, Hiwin Singapore managing director Taddy Chen said, while businesses compete to innovate based on the latest technology, they must also not lose sight of the main goal of production: to meet market demand.

“Producers must always be responsive to the ever-changing trend in customer demand, which needs to be satisfied. No customer would say, ‘I want to pay 10 or 20 per cent more in order for you to do Internet of things or IR 4.0 to improve your product or service.’ They would prefer to pay the same price or even lower when you do this kind of innovation,” he told Bernama Radio at Taiwan Expo 2019 here yesterday.

Having a broad experience in robotics, Hiwin produces drive technology products from individual components to the entire mechatronic system.

Meanwhile, iST Robot Sdn Bhd director Low Chin Chai said Malaysia appears to have a good foundation to equip itself for the IR 4.0 era.

“The Malaysian market is picking up pace in using collaborative robots to replace operators doing repetitive, routine tasks. Advanced robotics technology saves costs and is easy to adopt and to adapt for the manufacturing industry,” he said.

Low said as the official distributor for Taiwan-based Techman Robot in Malaysia, iST Robot is able to offer innovative solutions to local businesses in production and smart manufacturing.


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