MATRADE to help grow awareness of Malaysian F&B products in Hong Kong

KUALA LUMPUR, May 4 (Bernama) -- Malaysia’s unique Food & Beverage (F&B) products are set to take centre stage at Asia’s top trade fair, HOFEX 2019 in Hong Kong from May 7-10.

The event will see the participation of 30 Malaysian companies.

Joined by Malaysia’s trade promotion agency, the Malaysia External Trade Development Corporation (MATRADE), the participation at HOFEX 2019 will also help promote the products to buyers from Asia and beyond.

According to MATRADE’s Trade Commissioner in Hong Kong, Noor Ezzwanee Ahmad, there had been strong interest among Malaysian companies to partcipate in HOFEX, given the event’s prominence among buyers from around the world.

This year, the trade fair will feature more than 2,800 booths and is expected to draw over 42,000 visitors from more than 70 countries.

“There are various business and networking opportunities at this biennial trade fair and over 20,000 foreign buyers will be attending the event.

“Trade events in Hong Kong often have been the preferred platform for global traders, entrepreneurs and manufacturers to promote and launch their products to other markets, due to the city status as a free trade port,” she said in a statement here, today.

As part of MATRADE’s continuous efforts at promoting Malaysian brands, its office in Hong Kong will facilitate the business matching of Malaysian exporters participating at HOFEX, with potential buyers from Hong Kong, Macau and China.

Over 780 business meetings are expected to take place.

“Business matching is one of MATRADE’s main facilitations for Malaysian companies. With our extensive network and market intelligence gathered over more than two decades, they can rest assured of being matched with high-quality buyers.

“We hope the engagement will provide Malaysian companies with an opportunity to discover buyers from around the world in Hong Kong and make the city a gateway to China and other parts of the world,” said Ezzwanee.

During HOFEX 2017, Malaysian companies successfully secured more than RM20 million in export value and participating companies were also able to find distributors in Hong Kong, China and other parts of the world.

Malaysian F&B companies ready to tap the prospects in Hong Kong are advised to seek MATRADE’s advice through its Hong Kong office to ensure they have the necessary market insights before accessing it.

For more details, Malaysian companies can email hongkong@matrade.gov.my.

-- BERNAMA