TRITON DIGITAL SECURES IAB TECH LAB PODCAST MEASUREMENT COMPLIANCE VERIFICATION
KUALA LUMPUR, Aug 14 (Bernama) -- Triton Digital, the global technology and services leader to the digital audio and podcast industry has announced it was among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification.
The IAB Tech Lab Podcast Measurement Certification verifies Triton’s current metrics, provides credibility of its measurement solution, and makes them the only neutral third party company to have a CMS/CDN agnostic solution.
In addition, the ‘seal of approval’ extends to Triton’s Ad Server, Tap, and its measurement of impressions, downloads and more, according to a statement.
“We are incredibly proud of this compliance verification and what it means for our business, and for the industry,” said Triton Digital (Market Development) president, John Rosso.
“With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions.”
Triton’s Podcast Metrics is a powerful tool to analyse how, when and where podcast content is being consumed across multiple hosting platforms with the ability to view metrics, including by date range, location, device, podcast name, episode and title.
More information at https://www.tritondigital.com.
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