FAMA's Agro MADANI Sales Reach RM46.72 Mln In First Five Months

KUALA LUMPUR, July 1 (Bernama) -- The Federal Agricultural Marketing Authority's (FAMA) Agro MADANI Sales (JAM) programme recorded sales of RM46.72 million through 1,833 programmes held nationwide between January and May this year.

FAMA said the achievement reflected the agency's commitment to strengthening the nation's agri-food marketing chain while expanding market opportunities for entrepreneurs and improving consumers' access to fresh, quality produce at affordable prices.

The agency said this in a statement issued in conjunction with the Penang edition of the JAM programme, organised by FAMA in collaboration with the Penang government at the FAMA headquarters in Selayang on Monday.

Also present at the event were FAMA director-general Abdul Rashid Bahri and Penang State Economic Planning Division secretary Kamarul Azlan Mustaffa.

The Penang edition was the third JAM programme organised in Selangor and is expected to attract 2,000 visitors, with a sales target of RM100,000.

FAMA said 45 sales lots were made available, involving 30 entrepreneurs from Penang offering a wide range of quality agri-food products to consumers.

"The platform serves as a medium to promote and enhance the marketability of entrepreneurs' products, while creating wider marketing networks and generating higher sales returns for them," it said.

The programme also received support from Penang Rural Development, Agrotechnology, Food Security and Cooperatives Committee Exco Datuk Rashidi Zinol through a joint entrepreneurship development initiative with the Penang Bumiputera Development Council.

FAMA said the initiative aims to strengthen the development of local entrepreneurs while helping to expand the market reach of products from Penang-based entrepreneurs.

The programme featured a variety of daily necessities at affordable prices, while enabling consumers to purchase directly from growers and producers products such as Balik Pulau premium durians, Black Thorn, Red Prawn and Hor Lor durian varieties, as well as Cempedak King.

Visitors also had the opportunity to purchase agro-based products and agri-food items produced by Penang entrepreneurs, while enjoying iconic state delicacies such as nasi kandar, Penang laksa, char kuey teow, mee sotong and air sarbat.

-- BERNAMA