SOLUM Showcases Smart Retail Solutions, Partnerships In Southeast Asia
KUALA LUMPUR, June 12 (Bernama) -- SOLUM has held its "Singapore Private Show", showcasing smart retail solutions and partnership models tailored to the Southeast Asian market as it seeks to expand its regional presence.
The company said the event brought together retailers and solution providers from sectors including grocery, shopping malls, convenience stores, cosmetics and electronics to explore technologies aimed at improving monetisation, operational efficiency and artificial intelligence (AI)-driven transformation.
According to SOLUM in a statement, the showcase highlighted collaborations with five partners — Huawei APAC, Omnishelf, NStory, elTOV and Broadsign — to support retailers through digitalisation and data-driven services.
SOLUM Singapore Head, Yi Ki Chul said the company has established a collaborative framework combining its operational capabilities with the local data and infrastructure expertise of its partners.
He said proven references are an important competitive factor in the Southeast Asian market and that the company aims to convert proof-of-concept discussions from the event into practical deployments in retail operations.
In the area of monetisation, SOLUM said it is working with Broadsign to help retailers generate new revenue streams through in-store advertising, while collaboration with NStory focuses on data-driven monetisation strategies for the food and beverage and small and medium-sized business segments.
To improve operational efficiency, the company has jointly developed a Bluetooth Low Energy (BLE)-based network environment with Huawei APAC to support Internet of Things (IoT) devices, including Electronic Shelf Labels (ESL), and integrated its platform with Omnishelf to enable real-time shelf inventory digitisation.
SOLUM is also supplying hardware to elTOV to support the development of an AI-powered wayfinding service model for shopping malls and airports, reflecting growing adoption of AI-based visitor engagement services in Southeast Asia.
-- BERNAMA