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BUSINESS • 20/04/2026 10:29 AM

SHANGPREE Eyes Southeast Asia Expansion With Beauty Asia Showcase

KUALA LUMPUR, April 20 (Bernama) -- SHANGPREE, Korea’s premier aesthetic skincare brand, is accelerating its global expansion by participating in ‘Beauty Asia’, taking place on April 20 to 22 in Singapore.

Following successful launches on Amazon United States (US) and Japan, the brand is set to enter Amazon Singapore and Shopee in 2026, strengthening its digital footprint across Southeast Asia.

A SHANGPREE representative said participation in Beauty Asia provides an opportunity to showcase the brand’s rigorous standards and 36-year heritage to the global market.

“With our recent expansion and upcoming launches, we are committed to making our high-end aesthetic spa solutions more accessible to customers across Southeast Asia,” the representative added in a statement.

At the exhibition, SHANGPREE will present its iconic bestsellers alongside the newly launched ‘Focus on Focus PROGRAM (FF Program)’, a high-performance intensive care line designed to precisely analyse and restore skin balance disrupted by external stressors.

Developed based on 36 years of aesthetic clinical data since 1990, the lineup reflects SHANGPREE’s mission of bringing professional aesthetician-level care into daily skincare routines.

The brand, which has established a presence in luxury retail channels such as Harrods in London and Barneys New York, views its participation in Beauty Asia as a strategic step to strengthen its position as a global high-end skincare player.

Its product lineup includes the Marine Energy Eye Mask, Gold Premium Plus Modeling Mask and Phyto Essence UV Sunscreen.

-- BERNAMA

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