Eton Solutions, Asas Capital Launch Middle East’s First "Family Office As A Service" Platform
KUALA LUMPUR, July 23 (Bernama) -- Eton Solutions, a global WealthTech leader, has partnered exclusively with United Arab Emirates (UAE)-based Asas Capital to launch the Middle East’s first “Family Office as a Service” platform.
According to a statement, the partnership aimed at transforming wealth management for ultra-high-net-worth (UHNW) and high-net-worth (HNW) families while reflecting a shared commitment to innovation, stewardship, and the evolving needs of UHNW families in the Middle East.
The collaboration combines Eton’s enterprise resource planning (ERP) technology with Asas Capital’s regional investment expertise to deliver tailored, institutional-grade financial solutions supported by automation, data security, and real-time insights.
“The Middle East represents a cornerstone of Eton’s global strategy. With Asas Capital, we are accelerating our vision by delivering smart, secure, and scalable family office solutions to a rapidly evolving market,” said Eton Solutions Executive Chairman, Satyen Patel.
Meanwhile, Asas Capital Chief Executive Officer, Himanshu Khandelwal said the partnership aims to establish a new benchmark in wealth governance and generational planning for families in the Gulf.
He added that Asas Capital’s offering will allow families to consolidate, structure, and manage wealth through automated compliance, scenario modelling, and real-time performance tracking.
Headquartered in Dubai International Financial Centre (DIFC) and licensed by the Dubai Financial Services Authority (DFSA), Asas Capital brings over 15 years of experience in private equity, asset management, and investment advisory across the Gulf Cooperation Council (GCC) region.
Eton’s AtlasFive platform currently supports more than 800 families globally, managing over US$1 trillion in assets and processing over 14 million transactions annually across markets such as the United Kingdom, Switzerland, UAE, India, and Australia. (US$1=RM4.21)
The new service model caters to increasing regional demand for holistic and customised financial solutions in line with global best practices.
-- BERNAMA