UDA Offers 422 Property Units To Strengthen Southern Market Presence
KUALA LUMPUR, May 24 (Bernama) -- Leading property developer and asset manager UDA Holdings Bhd (UDA) is reinforcing its presence in Johor with the launch of 422 property units, targeting a broad demographic in a move to boost urban homeownership.
In a statement today, UDA said the initiative reflects its ongoing commitment to community empowerment and increasing access to property ownership, particularly for the Bumiputera community in urban areas.
“It also marks five decades of UDA’s success in urban development in Johor, including key projects such as Bandar Baru UDA, Pusat Bandar Tampoi, Skudai Kanan and Bandar UDA Utama,” the statement read.
As part of its proactive strategy, UDA has launched the MeiRiah Tawaran Hebat UDA Heights sales campaign, alongside various corporate social responsibility (CSR) initiatives aimed at adding value for buyers and supporting the well-being of the local community.
Under the promotion, the first 10 purchasers of UDA residential or commercial properties in Johor will each receive an RM2,000 IKEA Tebrau voucher, totalling RM20,000 in giveaways.
Buyers will also benefit from exemptions on legal fees and stamp duties for selected developments currently under construction.
The statement added that available units include double-storey terrace houses, bungalows, semi-detached homes, single-storey terraces, as well as two- and three-storey shop lots.
Additionally, UDA has introduced an early registration campaign for upcoming projects set to launch in 2025 and 2026. These include two- and three-storey townhouses, a 35-storey serviced apartment tower, and single-storey budget retail outlets.
“These current and upcoming developments are guided by sustainable construction practices to support eco-conscious living, while integrating comprehensive safety features to ensure inclusive and holistic community well-being,” it added.
UDA president and chief executive officer Johari Shukri Jamil said Bumiputera ownership accounts for more than 70 per cent of UDA’s property developments in Johor, particularly in Johor Bahru and Kota Tinggi. This is a reflection of the company’s commitment to enhancing Bumiputera participation in property ownership.
“A variety of efforts have been implemented to reach this goal, which we are intensifying through today’s promotional launch. The primary objective is to promote our MeiRiah Tawaran Hebat sales campaign in conjunction with the month of May,” he said.
The two-day sales event features a variety of family-friendly activities, including colouring contests, free health screenings by KPJ Healthcare and home décor workshops with IKEA Tebrau.
For more information on current property promotions, the public may visit the UDA Land (South) Sdn Bhd sales gallery at Wisma SBBU in Bandar Baru UDA, or log on to www.udaproperty.com.my.
Further updates are also available via UDA’s official website and social media channels.
-- BERNAMA