KUALA LUMPUR, April 28 (Bernama) -- The first overseas edition of Guangdong’s “Goods Go Global” trade promotion programme has brought more than 70 manufacturers from Zhongshan to Kuala Lumpur, showcasing consumer goods and smart manufacturing products over the weekend.
Held at Pavilion Bukit Jalil, the two-day event combined a business conference with an offline product exhibition aimed at helping Zhongshan companies expand their presence in Southeast Asian markets, according to a statement.
The programme, titled “Zhongshan Premium Products, Trade Connecting Southeast Asia”, featured more than 300 products across categories including smart home appliances, lighting systems, hardware, household goods, industrial equipment and rehabilitation robotics.
Participating companies included major Chinese manufacturers such as TCL, Changhong and Vatti, with organisers saying more than 20 firms conducted direct retail sales during the event, while around 30 companies focused on brand promotion and distributor outreach.
A dedicated exhibition zone branded “Intelligent Manufacturing Zhongshan” highlighted the city’s manufacturing capabilities, while additional displays introduced Zhongshan’s urban development, cultural heritage and tourism resources.
Representatives from Shopee also engaged participating firms to support digital market entry, discussing onboarding procedures, platform policies and local distribution opportunities in Malaysia.
During the event, organisers also announced the launch of a new trade platform in Johor Bahru designed to provide Zhongshan companies with a permanent base for product display, sales and business matching in Malaysia.
Alongside product promotion, officials from Zhongshan presented the city’s investment environment and appointed members of the Malaysian business community as advisers for future cooperation projects, saying the programme reflects broader efforts to diversify overseas market access.
-- BERNAMA
