KUALA LUMPUR, April 22 (Bernama) -- Anaqua, a leader in innovation and intellectual property (IP) management technology, has unveiled major enhancements to its artificial intelligence (AI)-powered Brand Protection solution.
These solutions integrate trademark data, monitoring, and enforcement into a unified platform, offering brands a comprehensive approach to safeguard their trademarks across online environments.
Anaqua chief product officer, Toni Nijm said brand protection has evolved into a complex, high-risk challenge for today’s organisations.
“The integration of Brand Protection across the Anaqua solutions reflects our focus on helping clients move seamlessly from trademark ownership to real, scalable protection, using AI technology that’s deeply connected to their IP data,” said Nijm in a statement.
The expanded solution provides more comprehensive monitoring capabilities across marketplaces, websites, domains, social media, and trademark offices, offering organisations a seamless way to safeguard their brands. Powered by AI, it features advanced relevance filtering and portfolio-connected enforcement workflows, ensuring faster action and improved brand security.
Anaqua’s Brand Protection solution already supports millions of findings annually, operating at scale across complex, multijurisdictional trademark portfolios. The new features build on this foundation to offer smarter, faster results, with takedown success rates exceeding 95 per cent.
Key updates include smarter Trademark Watch, more precise marketplace monitoring, new website and search engine monitoring capabilities, and an expanded domain Name Watch.
Anaqua’s deep platform integration sets it apart from standalone brand monitoring tools. The new solution also automates complaint generation and enhances collaboration across legal teams, analysts, and advisors.
With the rise of automated online infringement, Anaqua is redefining brand protection by offering proactive, intelligence-driven solutions that go beyond legal enforcement to support broader marketing, e-commerce, and risk management teams.
-- BERNAMA
