KUALA LUMPUR, June 24 (Bernama) -- Local “telekung” (Muslim woman’s prayer veil) brand Siti Khadijah has set a sales target of RM2.5 million over a period of three months to six months for its latest telekung collection, Maharani.
Founder Padzilah Enda Sulaiman said her company, Siti Khadijah Apparel Sdn Bhd, has produced 5,000 units of Maharani telekung available in three types, namely Midi, Sabira and Exclusive, in two colour options, white and black.
She said that at the initial stage, the Maharani's face design was only available in three types of telekung and would be expanded to all other Siti Khadijah telekung collections by Hari Raya Aidilfitri next year.
“After 10 years of hiatus without any new designs, Siti Khadijah has now come up with the Maharani design, which suits the face shape of Asian women.
“The Maharani telekung is a combination of original and harmonious facial design that symbolises the elegance and strength of a woman,” she said during the launch of Siti Khadijah’s Maharani telekung collection here today.
Padzilah said the plan to expand the business to the Middle East, especially to Saudi Arabia and Dubai, would only be considered after 2030.
“Currently, we want to focus on strengthening operations in Malaysia, Indonesia and Singapore. We have 60 branches in Malaysia, as well as one each in Singapore and Indonesia.
“Our strategy now is more on reselling (reseller) and marketplace platforms,” she said.
She said that, apart from sales at physical boutiques, Siti Khadijah will also focus on online sales, as 35 per cent of its total sales revenue comes from online sales.
“The online and physical boutique shopping experiences are different, so we will continue to strengthen both channels,” she said.
Padzilah said that in the next five years, the company plans to continue diversifying products for women, men and children, in line with its strategy of capitalising on its broad market share.
-- BERNAMA
