BRICS Media Organisations Join Forces To Build Fairer Global Information Landscape

KUALA LUMPUR, June 20 (Bernama) -- Media representatives from several BRICS countries and partner states called for stronger collaboration to build a more balanced and inclusive global informative landscape, during an event to mark the 20th anniversary of BRICS in Moscow recently.

They stressed the need for greater journalist exchanges, joint content production, and institutional partnerships to amplify diverse voices and present narratives that better reflect the histories, cultures, and realities of the Global South.

The participants exchanged views on the media as a strategic instrument of humanitarian cooperation and the impact of digital platforms on the transformation of the information space.

They also discussed joint projects and strengthening institutional ties between relevant organisations, according to TV BRICS.

Divesh Kumar, correspondent of India’s public service broadcaster Prasar Bharati, noted that the global discourse had for too long been shaped from a single perspective.

He said the mission and responsibility of journalists from BRICS countries is to change that situation by telling their own stories and introducing the world to the unique civilisations and millennia-old histories of the member states.

He proposed several measures to achieve this, the first being journalist exchange programmes that give young reporters from BRICS countries the opportunity to work in one another’s newsrooms.

“Let them see the world through each other’s eyes,” he said.

“Second, co-creation of content. Let us produce joint documentaries, prepare collaborative reports, and publish joint editorials on issues that matter to all of us: the effects of climate change, sustainable development, technology, and culture,” he said.

He was speaking during the “Media and BRICS: Shaping a Shared Information Space” thematic session held at the BRICS+ Information and Cultural Media Centre at the M. I. Rudomino All-Russia State Library for Foreign Literature in Moscow.

Organised by TV BRICS International Media Network and the Library for Foreign Literature, the event was held as part of BRICS Anniversary Week.

Baldwin Montero, Director General of the Bolivian television channel Visión 360, called for the creation of an inclusive BRICS information space.

He noted that the world is witnessing the emergence of new voices and perspectives and that media organisations from Latin America, Asia, Africa, West Asia, and Eurasia can contribute to shaping a more representative information landscape that reflects the realities of people’s lives.

Meanwhile, Wang Delu, First Deputy Editor-in-Chief of the Eurasian Bureau of China Media Group (CMG), pointed out that differences in cultures and ways of thinking among peoples of different countries can create false stereotypes and mistrust in various spheres, including the economy.

He stressed that the role of the media is to eliminate such misunderstandings, by telling stories about countries, including through joint projects.

“There remains a lack of understanding between our countries, and there is an information gap for our audiences.

“As international media professionals, we must always remain calm and seek common ground. We are very grateful to TV BRICS for creating a comfortable environment where we can find common themes and begin working together. That is the most important thing,” he said.

Sergey Monin, Head of the Moscow Correspondent Office of Brasil de Fato, said BRICS is a genuine example of multipolarity, bringing together countries that differ greatly in history, culture, language, and climate, yet continue to engage in dialogue and cooperation.

According to him, the development of a common BRICS information space and media partnerships is no longer an abstract concept but a reality.

To mark the 20th anniversary of BRICS, the TV BRICS International Media Network launched the multimedia project “Global Media Briefing”, bringing together the professional perspectives of the network’s partners on shaping the global news agenda.

Today, more than 100 media organisations from over 33 countries cooperate with TV BRICS.

-- BERNAMA