Lazada Malaysia Focuses On Trust And Reliable Shopping Experience

PETALING JAYA, Feb 26 (Bernama) -- Malaysia’s online shopping scene continues to grow, but with an abundance of options available, consumers have become increasingly discerning in selecting trusted platforms, authentic products, and credible voices to follow, according to Lazada Malaysia.

In response to this shift, Lazada Malaysia said it was anchoring its 2026 strategy on delivering a safe, enjoyable and reliable shopping experience, moving beyond the traditional focus on the biggest promotions.

The platform’s renewed commitment was underscored at the “Gongxi Raya, Kongsi Sukses” gathering held here today, which brought together homegrown entrepreneurs, brand partners and approximately 100 digital creators.

Lazada Malaysia chief executive officer Kaya Qin said the platform’s focus for the upcoming 3.3 campaign extended beyond sales to demonstrating shared responsibility, adding that Lazada intended to uphold its commitment to trust, authenticity and confidence throughout 2026.

“Mega campaigns will always be part of what we do, but what matters just as much is ensuring that every purchase on Lazada gives consumers confidence. We want Malaysians to feel secure that they are buying from the right stores and choosing authentic products,” she said at the event here today.

The event also featured a talk-show-style discussion with practitioners and brand representatives on how trust and authenticity are built in today’s digital landscape.

Noting the challenges of scams, imitations and counterfeit products, Qin said Lazada had been focusing strongly on LazMall, which guaranteed 100 per cent authenticity, a commitment valued not only by brands but also by consumers.

“Beyond authenticity, Lazada provides transparency through verified seller information, customer reviews and ratings,” she said.

She said customers could also rely on robust after-sales support, including hassle-free returns and refunds, ensuring a comprehensive shopping experience built on a foundation of trust.

All of these initiatives set the stage for Lazada Malaysia's upcoming Riang Bersama 3.3 sale, which will feature deals of up to 90 per cent, Surprise Deals from RM3 and special rewards for shoppers throughout the campaign.

--BERNAMA