CGTN Partners Global Media Outlets To Broadcast 2026 Spring Festival Gala Live
KUALA LUMPUR, Feb 23 (Bernama) -- China Global Television Network (CGTN) partnered its multilingual platforms in 85 languages with more than 3,500 media outlets across over 200 countries and regions to broadcast and report live on the 2026 Spring Festival Gala produced by China Media Group.
The annual gala, which aired on the eve of the Chinese New Year, was broadcast nationwide and globally, and remains a long-standing cultural tradition associated with family reunions in China.
As the Chinese New Year continues to evolve into a global celebration, the Spring Festival Gala has increasingly aimed to share the festive spirit and showcase the richness of Chinese culture to international audiences.
This year’s gala featured a wide range of performances, including music, comedy, traditional arts, magic and acrobatics, offering audiences a showcase of both classical and contemporary Chinese culture.
One of the highlights was a cross-cultural acrobatic performance that blended traditional Chinese techniques with international staging and choreography, symbolising dialogue and mutual appreciation among civilisations.
For many Chinese people, the Spring Festival Gala has become far more than a television programme, serving as an indispensable "cultural feast" and emotional bond for the Chinese people on the eve of the Chinese New Year, according to a statement.
Broadcast in multiple languages, the gala enabled overseas Chinese audiences to join the celebration with families in China, bridging geographical distances and reinforcing a shared cultural identity.
The production also incorporated advanced technologies such as artificial intelligence (AI), augmented reality (AR) and extended reality (XR), transforming the stage into an immersive, multidimensional environment.
The Year of the Horse extravaganza marked one of the most technologically advanced galas in the event’s 43-year history, with AI applications and robotics integrated into the programme’s artistic presentation and storytelling.
-- BERNAMA
