Bank Rakyat Empowers M'sian Entrepreneurs At Makkah Halal Forum 2026
KUALA LUMPUR, Feb 15 (Bernama) -- Bank Rakyat has taken a proactive step in empowering local entrepreneurs through its strategic participation in the Makkah Halal Forum 2026, in line with the “Hebatkan Perniagaan Malaysia” aspiration by the Ministry of Entrepreneur Development and Cooperatives (KUSKOP).
Bank Rakyat Group Chief Executive Officer Ahmad Shahril Mohd Shariff said through the initiative, the bank brought five local companies that were its customers to explore trade opportunities, participate in Business-to-Business sessions involving international industry players, and build strategic networks in the Middle East market.
“Through this participation, Bank Rakyat acts as a facilitator connecting local entrepreneurs to global trade opportunities, strategic partners and high-value markets, thereby accelerating the penetration of Malaysian products into the international arena.
“Bank Rakyat expects this initiative to potentially generate export sales of nearly RM2 billion, further strengthening Malaysia’s position as a key player in the global halal industry and opening up more opportunities for local entrepreneurs,” he said in a statement today.
Among the local companies selected to participate in the initiative are Ayamas Integrated Poultry Industry Sdn Bhd, Jaman Tory Food Industries, Agro 19 Berhad, Ramly Food Processing Sdn Bhd and A&A Empire Sdn Bhd (Bokitta).
QSR Trading Sdn Bhd, the operator of the Ayamas brand network, said in the same statement that through the initiative, the company would showcase brands under its marketing arm, including Ayamas, Ayamas Kitchen, Life, Kewpie, Fatboi and Lactima.
“This year will also see plans to launch various new frozen products based on seafood as well as flour and French fries categories to meet growing market demand,” it said.
Makkah Halal Forum 2026 is being held from Feb 14 to 16 at the Makkah Chamber for Exhibitions and Events Centre, Saudi Arabia, themed “Halal: A Professional Industry”.
-- BERNAMA
