Synology Targets Stronger Brand Presence Among Malaysian Businesses
From Rosemarie Khoo Mohd Sani
TAIPEI, May 21 (Bernama) -- Synology Inc, a Taiwan-based data management technology provider, is ramping up efforts to increase its brand presence among businesses in Malaysia, which currently account for nearly 70 per cent of its overall customer base.
Its international business department account manager, Jason Sin, said this push is supported by growing investments in its enterprise solutions, which saw a 50 per cent increase in revenue in 2024.
He said the company is targeting similar year-on-year growth in the Malaysian market this year, mirroring last year's performance.
"We plan to build on this momentum by strengthening brand awareness and deepening our reach to businesses in Malaysia. We are leading with our cost-effective backup solutions, followed by enterprise-grade storage offerings once our full product lineup is available.
"In terms of sectors, we expect contributions from healthcare, manufacturing, education and the government sector," Sin told Bernama on the sidelines of Computex, a global exhibition focusing on artificial intelligence, the internet of things, and startups.
To reach more potential clients, Synology is leveraging platforms like Gartner Peer Insights, where verified enterprise users share product feedback.
He further stressed that among Synology’s key value propositions is its simplified, cost-effective licensing model, which charges clients based on the number of connected servers rather than the volume of storage or number of devices.
“For instance, while other providers may increase costs as users back up more personal computers or more data, our model remains consistent. It is simpler and more affordable,” he noted.
On another matter, despite ongoing global uncertainties such as United States (US)-China tensions and tariff-related challenges, Sin said Synology remained optimistic, although some projects have experienced delays due to more cautious business spending.
“Even as some manufacturers slow operations, the need for reliable storage systems remains, to ensure production continuity and data security. Demand for storage and backup solutions is still steady,” he said.
Synology’s products are manufactured in Taiwan and distributed globally, with a presence in over 120 countries and regional offices in the US, United Kingdom, Germany, France, China and Japan.
While Synology has yet to open a Malaysian office, Sin said the company is actively evaluating the market for potential expansion, driven by the country’s rising demand for data centre infrastructure.
He pointed out that Malaysia’s geographic advantage as a disaster-free zone, coupled with affordable energy and water costs, as well as a steadily growing information technology infrastructure, makes it an ideal location for data centres.
"These factors, along with Malaysia’s strategic location in Southeast Asia, make it an increasingly attractive destination for cloud and data services," he added.
-- BERNAMA
