KUALA LUMPUR, Feb 19 (Bernama) -- For nearly two decades, Formula One (F1) symbolised Malaysia’s motorsport ambition, placing Sepang International Circuit (SIC) on the global calendar through a flagship event alongside MotoGP.
KUALA LUMPUR, Feb 17 (Bernama) -- Sepang International Circuit’s (SIC) post Formula One (F1) survival has been shaped less by the loss of global spectacle than by the strength of its utilisation-driven business model, anchored by high-frequency track usage and recurring commercial activities.
By Siti Radziah Hamzah
KUALA LUMPUR, Sept 6 (Bernama) — Hosting mega events such as the Formula One Grand Prix (F1 GP) is vital for Malaysia’s competitiveness and global standing, but bringing it back should only happen with a well-coordinated national strategy, said former Sepang International Circuit (SIC) chief Datuk Razlan Razali.
By Siti Radziah Hamzah
KUALA LUMPUR, Aug 17 (Bernama) – After weathering the financial strain due to the COVID-19 pandemic, the Sepang International Circuit (SIC) is charting a new growth trajectory, anchored by land monetisation, strategic investments and expanded commercial offerings.
KUALA LUMPUR, April 23 (Bernama) -- Astro strengthens its position this year with the launch of the BIZone Rewards campaign, an initiative specially designed to help food and beverage (F&B) businesses become more appealing, thereby increasing customer traffic, enhancing their image, and boosting their brand value.
