MICE Industry Can Generate RM76.8 Bln, Attract Over 25 Million Tourists In Conjunction With ASEAN Chair, VMY
KUALA LUMPUR, May 3 (Bernama) — The business events industry or Meetings, Incentives, Conferences and Exhibitions (MICE) is projected to record the arrival of more than 25 million international tourists and industry players with total revenue expected to reach RM76.8 billion in conjunction with Malaysia's ASEAN chairmanship this year and the implementation of Visit Malaysia Year (VMY) next year.