There are 2 news based on search keyword " adex"

1m ago

Milder Media Adex Contraction Expected In 2026 - Kenanga IB

KUALA LUMPUR, Jan 28 (Bernama) -- Kenanga Investment Bank Bhd (Kenanga IB) has forecast a milder contraction in media advertising expenditure (adex) this year, supported by a low base effect and increased marketing activity surrounding major sporting events.

2m ago

Digital Advertising Driving Malaysia’s Adex Growth As Traditional Media Declines

KUALA LUMPUR, Jan 6 (Bernama) -- Growth in Malaysia’s advertising expenditure (adex) continues to be driven almost entirely by digital platforms, while traditional media segments continue to decline, according to Kenanga Research.

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