Holafly, Westbrook Racing Announce E1 World Championship Partnership

KUALA LUMPUR, April 24 (Bernama) -- Holafly, the global eSIMs provider, has announced a partnership with Westbrook Racing at the UIM E1 World Championship race in Lake Como, taking place from April 24 to 25.

Holafly said in a statement that the collaboration brings together electric racing and advanced mobile technology, with a shared focus on innovation, performance and global mobility, with the Westbrook Racing E1 RaceBird featuring the Holafly logo throughout the 2026 season.

Westbrook Racing will integrate Holafly’s eSIM technology into its day-to-day operations across international race venues to support sporting performance and content production.

Holafly Brand Director, Daniela Prado said the partnership highlights how staying reliably online is critical in high-performance environments, adding that it enables teams to simplify cross-border operations and improve efficiency in key moments.

Meanwhile, Westbrook Racing Commercial & Marketing Director, Yan Lefort said the collaboration strengthens operational capabilities across all race locations while enabling authentic content creation that reflects the impact of reliable mobile connectivity in a global championship setting.

The partnership will focus on two pillars, namely exclusive team content and experiences, and season-long support through mobile data solutions for travelling personnel.

This collaboration reflects the increasing importance of digital infrastructure in modern motorsport. By combining electric racing with next-generation mobile solutions, it creates a platform to showcase how technology contributes tangibly to team performance.

The partnership will be activated at the Lake Como race and continue throughout the 2026 E1 Championship season, with integrated content initiatives and on-the-ground deployment across all events.

-- BERNAMA