Business Events Deliver RM1.9 Bln Boost To Penang Economy In 2025 - Chow
GEORGE TOWN, April 21 (Bernama) -- Penang’s business events sector recorded an economic impact of RM1.91 billion in 2025, underscoring its growing role as a key pillar of the state’s tourism and services economy amid global uncertainties.
Chief Minister Chow Kon Yeow said the achievement was supported by 3,391 business events held throughout the year, a significant increase from the previous year, with delegate numbers exceeding 450,000 and more than 800,000 room nights recorded.
“Behind these numbers are real outcomes such as more jobs, more business for local companies and more activity across the whole ecosystem, from hotels to small businesses.
“The growth of the business events sector continues to generate strong spillover effects for the state economy, particularly amid current global uncertainties,” he said at the launch of the BE (Business Event) Associate programme here today.
Penang Convention & Exhibition Bureau has launched the BE Associate programme in the presence of its chief executive officer Ashwin Gunasekeran.
Chow said geopolitical tensions have made travellers more cautious, with some delaying trips or opting for closer destinations; however, business events remain resilient, as they are purpose-driven and involve travel for meetings, conferences and exhibitions.
“This is why business events are important. People travel with a clear purpose -- for meetings, conferences and exhibitions.
“Many will stay a bit longer, bring their families, and spend more time here. This helps sustain tourism activity during uncertain periods,” he added.
He also called for stronger momentum towards Visit Malaysia 2026, stressing the need for close coordination between federal and state authorities to maximise tourism benefits.
“The state government will continue to do our part to promote Penang. At the same time, strong coordination, consistent promotion and timely support measures will be needed to help cushion the impact of global uncertainties,” he said.
Penang’s distinctive mix of modern development and Asian heritage, along with its well-established hospitality sector, has made it a popular meetings, incentives, conferences, and exhibitions (MICE) destination.
Chow said the need to accelerate talent development to ensure Penang’s youth remain competitive in a rapidly evolving job market, and that the BE Associate programme is timely, providing students with real-world exposure, industry guidance, and a clearer understanding of workplace expectations.
“This initiative not only gives young people the opportunity to learn new skills and to adapt, but also helps the industry build a sustainable talent pipeline,” he said.
He also highlighted the importance of continued collaboration between the public and private sectors, noting that such partnerships have long been a strength of Penang in driving industry development and creating opportunities for future generations.
Meanwhile, Ashwin said the BE Associate programme, a first-of-its-kind initiative in Malaysia, is aimed at strengthening the talent pipeline for the country’s business events industry.
He said the programme is designed to cultivate a sustainable, future-ready workforce by equipping students with practical skills, real-world exposure, and direct access to industry professionals.
He said the initiative reflects the bureau’s commitment to strengthening the industry from within by focusing on long-term talent development.
“BE Associate reflects our commitment to strengthening the industry from within. Sustainability in this context is about continuity -- developing talent, enhancing capability, and ensuring the business events industry in Malaysia remains competitive, adaptive and future-ready.
“The programme aims to bridge the gap between academic learning and industry expectations and incorporates a digital ecosystem that connects students with industry leaders, opening pathways to internships, employment opportunities and continuous professional development,” he added.
-- BERNAMA