Fujian Opens 2026 Cultural And Tourism Conference In Zhangzhou
KUALA LUMPUR, April 20 (Bernama) -- The 2026 Fujian Provincial Conference on the Development of Cultural and Tourism Economy kicked off recently in Zhangzhou, China's Fujian Province, highlighting elements of Minnan (Southern Fujian) wisdom, lifestyle, and culture.
The conference, themed "Building a World-Class Destination, Cultivating a Pillar Industry", coincides with a major initiative to build the World Minnan Cultural Exchange Center and features six main activities and 60 peripheral events aimed at attracting global visitors, according to a statement.
The opening ceremony featured the Homing Minnan (Return to Southern Fujian) show, set against the backdrop of the historic Yuegang Port and local craftsmanship, utilising interactive staging to bring the "daring to try, striving to win" spirit to life.
The event focuses on industrial synergy and investment promotion, encouraging interaction across the cultural tourism sector, with projects covering emerging performance-driven economies, sports tourism, "film-and-TV-plus-tourism", and wellness retreats.
Highlighting regional identity, the conference also features Minnan cultural showcases, including comedy acts, galas and cross-strait Gezi Opera performances, alongside the "Fresh Fujian Lifestyle" campaign aimed at offering domestic and international visitors an authentic taste of southern Fujian.
Since 2023, the annual conference has been seen as a vital catalyst for boosting industry confidence and facilitating the deep integration of culture and tourism across the province.
-- BERNAMA