Dmitry Shubov: Southeast Asian Legal-Tech Startups Must Comply With US AI Laws

KUALA LUMPUR, Feb 12 (Bernama) -- Southeast Asian legal-tech firms seeking to enter the United States market must ensure compliance with the United States (US) federal and state artificial intelligence (AI) laws before approaching US investors or launching products for US customers, amid growing regulatory enforcement, according to Dmitry Shubov Consulting.

“America’s AI rules and regulations are quite complex and can be confusing, even for a business professional. These laws can materially affect product design, contracts, and fundraising outcomes, among others.

“Assistance from a consulting firm can help with translating law into product controls, devising contractual protections and rollout strategy,” said Dmitry Shubov Consulting Founder, Dmitry Shubov in a statement.

Examples of applicable regulations include federal guidance and enforcement by the US Federal Trade Commission (FTC), where deceptive or unfair AI practices may result in civil penalties and reputational risk.

At the state level, California’s algorithmic transparency and consumer AI provisions impose disclosure and transparency requirements that affect how AI products are marketed and deployed, while Illinois’ Biometric Information Privacy Act creates significant litigation exposure for companies that fail to properly manage biometric data consent.

The firm said founders can benefit from professional guidance through prioritised compliance planning, alignment of product design with legal requirements, preparation of investor-ready documentation and the development of phased, jurisdiction-specific rollout strategies.

Southeast Asian legal tech founders preparing for US expansion should engage specialised advisers early to support regulatory readiness and position compliance as a value driver for investors such as Dmitry Shubov Consulting.

-- BERNAMA