EF Opens Title Partnership Opportunity For Pro Cycling Team

KUALA LUMPUR, Feb 3 (Bernama) -- Education First (EF) has opened a unique opportunity for a new title partner to join EF Pro Cycling while remaining the team’s long-term owner and anchor investor.

According to a statement, the move aims to strengthen the team’s resources and help it compete with the largest budgets in professional cycling.

The team’s goals include winning the Tour de France Femmes within three years, building a leading development pathway in professional cycling, and securing both men’s and women’s Tours de France within the next decade using riders developed through the EF Pro Cycling system.

“This is a unique opportunity for an organisation to partner with a global team and organisation such as EF. Together, we can build a team that extends far beyond traditional sponsorship, creating lasting value and impact for years to come,” said EF Education First Global Chief of Staff and EF Pro Cycling President, Maria Norrman.

The team will continue building around key riders such as Ben Healy, Magdeleine Vallieres, Kristen Faulkner, Richard Carapaz, and Neilson Powless, who have all signed long-term extensions.

EF Pro Cycling has consistently ranked among the top teams for social media engagement since 2017 and offers one of the strongest returns on investment for title partners in professional sports, according to Nielsen Analytics.

The team is backed by long-standing partners including EasyPost, Cannondale, Wahoo, and POC, reflecting shared values and a commitment to the sport’s long-term growth.

-- BERNAMA