8x8 Acquires Singapore's Maven Lab To Expand APAC Customer Engagement

KUALA LUMPUR, Jan 7 (Bernama) -- Global business communications platform provider, 8x8 Inc has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating its strategy to deliver end-to-end customer engagement across the Asia-Pacific (APAC) region.

The acquisition expands 8x8’s APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organisations that require secure, high-volume communications with local relevance and regional scale.

8x8 General Manager, CPaaS, Sylvain Chaperon said Maven Lab brings deep experience delivering packaged, outcome-orientated messaging solutions that customers can deploy quickly.

“Together, we will expand our ability to help APAC organisations run secure, high-volume customer communications across more channels, with expanded regional coverage and support,” said Chaperon in a statement.

The integration of Moobidesk, Maven Lab’s cloud-based customer engagement and messaging platform, into the 8x8 Platform for CX is expected to deliver a more scalable, unified, and comprehensive offering for the region.

The combined teams will evaluate enhancements to extend engagement capabilities, including richer interaction experiences, smarter automation, and support for emerging channels.

Together, 8x8 and Maven Lab will help organisations across industries such as finance, eCommerce, healthcare, logistics, and travel to improve speed, consistency, and governance in customer communications.

With access to 8x8’s global scale, regional data centres, and enterprise-grade compliance, customers are expected to improve throughput and reliability, strengthen data protection, and enhance security via 8x8’s advanced fraud prevention and authentication suite.

-- BERNAMA