Meltwater Unveils GenAI Lens To Expose Brand Mentions In AI Chatbots

KUALA LUMPUR, July 30 (Bernama) -- Meltwater has launched GenAI Lens, a first-of-its-kind tool that lets brands see exactly how they are portrayed across major artificial intelligence (AI) assistants and large language models (LLMs) like ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.

As AI-powered tools increasingly drive conversations, Meltwater’s latest move addresses a critical and emerging gap for marketing, PR, and communications teams—understanding how their brand is perceived within generative AI platforms.

Meltwater Chief Product Officer, Chris Hackney said GenAI Lens gives brands visibility into this shift—and the power to respond at AI speed.

“Visits to AI chatbots surged 81 per cent last year, signalling these tools are becoming a primary source of discovery,” he said in a statement.

GenAI Lens scans responses from over 90 per cent of LLMs, giving companies a 360-degree view of brand mentions, sentiment, trends, and even source citations. It also tracks competitors and emerging industry topics—helping teams react faster, smarter, and more strategically.

Among its core features are real-time sentiment alerts, trend and emotion tracking, and custom prompts for rapid deployment. It aims to flag reputational risks early and unlock deep competitive insights—all from AI-native environments.

According to a recent Gartner report, 30 per cent of brand perception will be shaped by generative AI content by 2026—not traditional media.

With GenAI Lens, Meltwater sets a new standard in media intelligence, just as AI becomes a dominant force in shaping public narratives.

-- BERNAMA