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Nippon Kinzoku Boosts Sales Of Eco-friendly Stainless Steel Finish

KUALA LUMPUR, July 17 (Bernama) -- Tokyo-based Nippon Kinzoku Co Ltd has announced it will ramp up sales of its Long Die Life (L-DieL) finish stainless steel, a surface-treated material designed to reduce die wear during press operations.

L-DieL works by softening the passive oxide film on stainless steel—a thin yet ultra-hard layer of chromium oxide that protects against corrosion but causes significant wear on pressing dies. The treatment mitigates this effect, improving productivity and extending tool life.

Certified as an “Eco-Product”, Nippon Kinzoku, in a statement said L-DieL supports customers in cutting costs while also aligning with the company’s sustainability goals, including achieving net-zero carbon dioxide emissions by 2050.

The finish is compatible with widely used stainless steels such as SUS304 and SUS430 and meets Japanese Industrial Standards (JIS) for both chemical and mechanical properties. Despite the treatment, the steel retains its standard appearance and corrosion resistance.

Additionally, this product aligns with our 11th management plan, "Nippon Kinzoku 2030", and is a unique product that meets customer needs based on the "Near Net Performance" keyword (achieving the required performance of the final product with the material).

By minimising maintenance and downtime, L-DieL positions Nippon Kinzoku as a leader in sustainable, high-efficiency metal processing solutions.

-- BERNAMA