EXIM Bank, Marrybrown Ink Financing Agreement For Expansion In Australia
KUALA LUMPUR, July 9 (Bernama) - Export-Import Bank of Malaysia Bhd (EXIM Bank) has formalised a financing agreement with Marrybrown Australia Pty Ltd to support the opening of 10 outlets across Victoria, Australia.
In a statement today, the bank said that building on this momentum, Marrybrown is set to open an additional six outlets by the end of 2025, further strengthening its footprint in Australia’s fast-growing and competitive quick-service restaurant landscape.
“This expansion is a direct outcome of the memorandum of understanding (MoU) signed earlier this year with Marrybrown Sdn Bhd, which aimed to empower the Malaysian franchise to expand in Australia and internationally.
“With high customer demand for halal-certified food in Australia, Marrybrown’s strategic locations are well-positioned to serve diverse communities seeking quality, halal-friendly dining options,” said the statement.
EXIM Bank president and chief executive officer Datuk Nurbayu Kasim Chang said the financing agreement, inked on July 8, reflects the success of the earlier MoU and the bank’s commitment to supporting Marrybrown’s growth in Australia.
“EXIM Bank is proud to help Malaysian brands expand globally through strategic financial solutions,” she said.
Founded in 1981 in Johor Bahru, Marrybrown now boasts over 500 outlets in 16 countries and has earned more than 100 awards for its excellence in franchising and innovation.
With a bold vision to establish 50 outlets across Australia by 2030, the brand is now preparing to expand beyond Victoria into Queensland and other regions, and EXIM Bank remains steadfast in its support for Marrybrown’s continued international expansion.
Meanwhile, Marrybrown Australia director Lim Soon Nian said the company is experiencing rapid growth in Australia, and EXIM Bank’s support has been instrumental in accelerating Marrybrown’s expansion.
“This collaboration not only strengthens our global footprint but also showcases the strength of Malaysia’s halal franchise model,” he said.
According to the statement, this initiative reflects EXIM Bank’s broader mission to support the internationalisation of Malaysian brands, with a focus on the halal economy -- a sector with immense global potential, poised to reach US$2.17 trillion (US$1=RM4.23) by 2030.
Malaysia’s halal exports are expected to grow to RM65 billion by 2025, with halal franchising emerging as a key driver.
“By enabling Marrybrown’s expansion, EXIM Bank looks to elevate Malaysia’s reputation as a hub for world-class halal franchises,” said EXIM Bank.
In 2024, the bank facilitated 144 Malaysian exporters, with a total financial support amounting to RM3.1 billion through credit takaful and business financing.
-- BERNAMA