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BUSINESS • 16/04/2025 06:41 PM

HERE Technologies Debuts Software-defined Vehicle Solutions At Auto Shanghai 2025 

KUALA LUMPUR, April 16 (Bernama) -- HERE Technologies, the location data and technology platform, has announced its debut participation in Auto Shanghai 2025, one of the world’s premier automotive industry events.

A trusted partner to China’s top automotive companies, HERE delivers high-quality, artificial intelligence (AI)-powered mapping and location data solutions for the Software-Defined Vehicle (SDV) era.

Its Senior Vice President and General Manager for Asia Pacific, Deon Newman said HERE has been a trusted partner to global and Chinese automakers for the past 40 years and is thrilled to be an exhibitor at Auto Shanghai 2025.

“We work with leading automakers globally to provide AI-powered location intelligence solutions that deliver the most innovative driver experiences, Navigation on Autopilot (NOA), and automated driving functions,” added Newman in a statement.

At the event, HERE will showcase its latest technologies and offer a range of interactive demos, including HERE Navigation, the turnkey customisable software solution that delivers a complete navigation experience fit for the digital cockpit.

In addition, the company will demonstrate HERE AI Assistant, the intuitive companion for contextual, real-time and predictive location-aware interactions that leverages generative large language models for an optimised total cost of ownership.

HERE delivers a suite of products tailored to power electric vehicles (EVs), NOA and digital cockpit vehicle experiences that includes HERE Automated Driving Zones, which allows OEMs to precisely define the Operational Design Domain (ODD) for their ADAS and AD features.

One of HERE’s long-standing partners is the Neusoft Corporation, in which the companies are focused on delivering customised intelligent navigation solutions for global markets, supporting Chinese automakers in meeting diverse international requirements and expanding their global reach.

-- BERNAMA

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