NX Group Unveils Key Visual, Concept Movie To Highlight Global Logistics Expertise

KUALA LUMPUR, Feb 26 (Bernama) -- Nippon Express Holdings Inc has launched a new key visual titled "Anything to Anywhere" to showcase the strengths of the NX Group in global logistics.

Accompanied by a short movie, the campaign aims to accelerate the group's global business expansion and raise brand awareness worldwide.

The "Anything to Anywhere" key visual is part of the NX Group's long-term vision to establish itself as a "logistics company with a strong presence in the global market", according to a statement.

It represents the group's ability to transport a wide range of items—from advanced semiconductors to priceless museum exhibits—anywhere in the world. The key visual is designed to demonstrate the group's commitment to providing high-quality transport services across various industries.

The key visual creatively incorporates diverse motifs, such as "dinosaur", "pills", and "robot arm", wrapped in intricate "origami" style, symbolising the group’s expertise in meticulous packaging and professional logistics.

The imagery also reflects the group's global distribution network, with labels on the objects pointing to famous locations like the Champs-Elysees in Paris, Silicon Valley in the United States, Antarctica, and even the Milky Way.

Going forward, the "Anything to Anywhere" key visual will be used as a creative element embodying the NX Group brand in global exhibitions, and a short movie showcasing the campaign can be viewed on the group’s website, YouTube channel, and LinkedIn account.

Through this initiative, the NX Group continues to demonstrate its commitment to creating new value in logistics while striving to become a globally trusted leader in the industry.

-- BERNAMA