Audiencerate, Microsoft, Postel Unite On AI Platform For Italian SMEs

KUALA LUMPUR, April 28 (Bernama) -- Audiencerate has joined as a technology partner in the Microsoft and Postel collaboration focused on the digitalisation of Italian businesses.

The agreement provides for the distribution of an integrated platform combining Postel’s omnichannel physical and digital communication capabilities with Audiencerate’s data intelligence functionalities and Microsoft’s artificial intelligence (AI) and cloud solutions.

“With this partnership we place data at the heart of the growth strategy of Italian SMEs, offering them AI and digital marketing tools that until today were the exclusive preserve of the major players,” said Audiencerate President, Gianluca Leotta in a statement.

The solution enables small and medium-sized enterprises (SMEs) to leverage and activate their own data across the entire customer relationship lifecycle, automating and orchestrating omnichannel communication campaigns.

With built-in market analysis capabilities, businesses will be able to access competitive insights and real-time sector trends, turning data into a strategic advantage.

Audiencerate is a global partner of the Microsoft AI Cloud Partner Program and integrates Azure AI capabilities into its data management and activation infrastructure, making tools previously reserved for large enterprises accessible to SMEs.

The platform, already available with a complete suite for customer segmentation, market intelligence, and connectors for Postel's physical and digital communication channels, will be further enriched in the coming weeks with a marketing automation module and the introduction of additional communication channels.

The solution will continue to evolve through Microsoft’s AI innovations and Audiencerate’s partnerships in the AdTech and MarTech ecosystems, supporting ongoing competitiveness for Italian SMEs.

-- BERNAMA