Inside Scoop Launches 'Rasa-Rasa Malaysia' Collection For VM2026

KUALA LUMPUR, April 1 (Bernama) -- The homegrown ice cream brand, Inside Scoop, launched a special collection "Rasa-Rasa Malaysia" to invite Malaysians to enjoy the uniqueness of the country's culinary heritage through every scoop served.

In a statement today, Inside Scoop said that the limited edition collection, in conjunction with the Visit Malaysia 2026 (VM2026), will be available from April 6 to May 11 at all its branches nationwide.

The collection takes inspiration from local ingredients and the traditional stories of each of the country's states, making every visit to the ice cream shop a culinary adventure across Malaysia.

"This limited edition collection features six new flavours representing the unique identities of the states in Malaysia -- from the hustle and bustle of Kuala Lumpur to the heritage corners of Melaka, the historical excellence of Johor to the scenic beauty of Kelantan, and from the coolness of the Pahang highlands to the lush rainforests of Sarawak,” said the statement.

The flavours to be introduced are Affogato (Johor), which pays homage to Muar Liberica coffee known as the "Elephant Bean"; Dark Chocolate Banana (Kelantan), highlighting the produce of the East Coast; and Dodol Musang King (Melaka), which combines traditional cuisine with the king of fruits.

Inside Scoop also introduces the Gula Apong Tiramisu flavour (Sarawak) that highlights the uniqueness of Borneo's "black gold"; Moola ChocoMalt Kaw Dinosaur (Kuala Lumpur or Selangor), inspired by the classic mamak stall drink; and Strawberry Lemonade (Pahang), a refreshing combination of lemon ice cream with the Cameron Highlands strawberries.

Each scoop of ice cream will be served in a special cup adorned with unique illustrations representing each state, making it a meaningful souvenir throughout this culinary journey.

To add to the excitement, Inside Scoop is also introducing a stamp rally activity through the purchase of a limited edition RM70 Rasa-Rasa Pack, where customers will receive an Ice Cream Passport to collect unique stamps at each outlet.

"Each branch features its own unique stamp design, making every visit a mini-experience that is exciting for customers looking to complete their collection," said the statement.

In the same statement, Inside Scoop co-founder Edmund Tan expressed the hope that the collection would inspire ice cream enthusiasts to explore the uniqueness of each state in Malaysia.

For more information on new flavours and the latest offers, the public can follow @myinsidescoop on Instagram and Facebook, as well as @insidescoopmy on TikTok.

-- BERNAMA