RUBINE Unveils New Generation For Home Solutions, New Approach To Modern Living

KUALA LUMPUR, March 7 (Bernama) -- RUBINE, one of Malaysia's leading home solutions brands, recently launched a new generation of home solutions engineered to address the country's rising energy costs and growing wellness priorities.

The company unveiled products, including a 48dB ultra-quiet cooker hood and an intelligent water heater system, at its annual convention under the banner of the 2026 Convention & Experiential Event by RUBINE.

RUBINE, in a statement, said as energy costs continue to climb and homeowners seek greater comfort without compromising efficiency, its new product is designed to address both practical concerns and lifestyle aspirations.

“The showcase demonstrated how the brand is moving beyond standalone appliances to create an integrated home ecosystem spanning kitchen solutions, water heating, and climate control,” said the statement.

Fiamma Group Chief Executive Officer Jimmy Tan said this new momentum represents more than a visual refresh or product introduction, reflecting how RUBINE is rethinking modern living through innovation-led design and smarter technologies that respond to how people live today.

“Our new products respond directly to how people live today – from whisper-quiet cooking that doesn’t disrupt family time to water heaters that optimise energy use without compromising performance. This momentum reflects RUBINE’s commitment to creating intuitive, future-ready solutions that make a tangible difference in everyday life,” he said in the same statement.

Among the highlights was RUBINE’s MOOD Cooker Hood, equipped with IQ Sync technology that detects smoke and airflow by automatically adjusting suction power to keep kitchens fresh, complemented by HEXA oil filtration technology - High Efficiency eXtraction Agent with >97 per cent of oil filtration rate, which is ideal for recirculation mode for an oil-free kitchen. 

It is also engineered to operate at approximately 48dB - quieter than a normal conversation – while delivering powerful extraction for a more peaceful kitchen environment. 

“The innovation addresses a persistent challenge in Malaysian open-plan homes where noisy ventilation often disrupts family activities, proving that high performance doesn’t require disruptive noise levels,” it added.

The brand also introduced the AXORA All-in-One Microwave Steam Oven, which consolidates microwave, steam, grill, and fermentation functions into a single built-in appliance and is equipped with inverter technology for precise temperature control, delivering versatile cooking performance for households seeking functionality without sacrificing valuable kitchen space. 

Further strengthening RUBINE’s smart living proposition is the EOS Series Water Heater, powered by the brand’s Energy Optimisation System (EOS). 

According to RUBINE, this system intelligently adjusts water flow and energy usage to reach desired temperatures efficiently, helping reduce water consumption and minimise energy wastage – a critical consideration as Malaysian households face increasing utility bills. 

“Safety is enhanced through a Dual Valve system, featuring a solenoid valve that releases residual heated water to help prevent scalding, alongside a manual bypass valve with a built-in filter to remove impurities from the water supply.

“Selected models such as the EOS Prime and EOS Ultra-Slim also feature Energy Optimal Solution, cool-and-warm water switching designed to stimulate blood circulation and support muscle recovery, bringing spa-like wellness experiences into everyday shower routines,” it said. 

Complementing RUBINE’s home ecosystem, HAUSTERN further strengthens the Group’s integrated living vision with specialised kitchen and bathroom solutions designed for modern households.

HAUSTERN showcased its range of sinks, faucets, and sanitary fittings, including the SYMPHONY smart water closet, supporting seamless functionality and modern design across kitchens and bathrooms.

For more information on RUBINE’s latest product innovations and home solutions, visit www.rubine.com.my or speak to authorised dealers nationwide. 

-- BERNAMA