Mary Kay Ranks No. 2 On Forbes 2026 Best Customer Service List

KUALA LUMPUR, Feb 11 (Bernama) -- Mary Kay Inc, a global leader in beauty and skincare direct sales, has entered 2026 with strong momentum, earning the No. 2 spot on Forbes’ 2026 Best Customer Service list.

The recognition follows a standout 2025, during which the company amassed 25 global awards spanning corporate excellence, brand performance, innovation, and social impact.

The Forbes ranking highlights Mary Kay’s customer-centric approach, from seamless digital support to personalised beauty guidance.

“Every interaction with our customers is an opportunity to make someone feel seen, supported, and valued,” said Mary Kay chief executive officer, Ryan Rogers in a statement.

He added that being ranked No. 2 validates the company’s people-powered culture and the dedication of its Independent Beauty Consultants and customer service teams.

Forbes evaluates brands using 3.8 million customer ratings annually, assessing responsiveness, empathy, and service excellence across more than 3,500 brands.

In 2025, Mary Kay was recognised for its corporate excellence, earning accolades such as Newsweek’s America’s Greatest Workplaces for Women and America’s Greatest Workplaces, receiving the Forbes Diamonds Award in Poland, and winning the Enterprise of Excellence Award in China.

The brand’s global leadership in skincare and cosmetics was further confirmed by Euromonitor International and Nielsen, ranking Mary Kay No. 1 in multiple markets across Latin America and Mexico, as well as recognition in Europe and China for innovation, social impact, and sustainability initiatives.

Mary Kay’s continued accolades underscore a focus on innovation, direct selling excellence, and meaningful social impact, reinforcing the company’s mission to deliver memorable customer experiences worldwide.

-- BERNAMA