LEGO Bloom Bar x Lazada Pop-up Offers Hands-on Valentine’s Experience

KUALA LUMPUR, Feb 4 (Bernama) -- The LEGO Group and Lazada Malaysia have collaborated to host the LEGO Bloom Bar x Lazada Pop-Up from Feb 6 to 8 at Elmina Lakeside Mall, offering couples a hands-on and creative way to celebrate Valentine’s Day through shared experiences.

In a statement today, Lazada Malaysia said the collaboration reflected a growing trend of couples moving away from crowded restaurants and predictable plans to focus on quality time through shared activities that allowed them to enjoy each other’s company.

“At the pop-up, visitors can take part in the LEGO Make and Take Experience and complete the Bloom Together Challenge by spinning the Love Wheel, capturing moments at the Bloom Together photo area, and signing up as a LEGO Official Store member on Lazada. Visitors who complete all three activities will receive a LEGO gift,” it said.

To complete the experience, Lazada Malaysia said visitors could also redeem the Bloom Together Kit, an exclusive Valentine’s gift-with-purchase designed to make building more meaningful.

The kit includes a display stand, activity prompts and keepsake elements for couples to enjoy together, and can be redeemed with a special event-only minimum spend of RM400 via purchases made at the LEGO Official Store on the Lazada app using the Click and Collect option for on-site redemption.

“With Click and Collect, shoppers can browse and purchase at their convenience on the Lazada app, collect their orders at the pop-up, and continue to enjoy the on-ground activities, additional gifts, and vouchers available on site,” the statement read.

According to Lazada Malaysia, the partnership also highlights the LEGO 2026 Botanical Series, which includes Daisies, Flowering Cactus, Bouquet of Pink Roses and Pretty Pink Bouquet.

“Once built, these sets become decorative pieces that stay in the home long after Valentine’s Day, offering a more lasting alternative to traditional flowers. For LEGO fans, it is a fresh addition to their collection, while for couples, it becomes a keepsake they created together,” it said.

To facilitate gift-giving, Lazada is offering exclusive promotions from Jan 26 to Feb 15, and customers who spend a minimum of RM520 on LEGO Adult sets, including at least one Botanical set, will receive the Bloom Together Kit. Selected items will also be available at a 25 per cent discount from Feb 6 to Feb 15.

Those unable to attend the physical event can tune into a Lazada livestream on Saturday, Feb 7, from 4 pm to 8 pm to view event highlights and the collection.

For more information, the public can visit Lazada Malaysia’s official website, social media platforms, or download the Lazada App.

-- BERNAMA