Xsolla Integrates Paidy, Boosts Japan Gaming Payment Options

KUALA LUMPUR, Jan 23 (Bernama) -- Xsolla, a global video game commerce company, announced a significant expansion of its payment solutions in Japan through a new integration with Paidy, the country’s leading Buy Now Pay Later (BNPL) service.

This strategic addition to the Xsolla Pay Station platform empowers game developers and publishers to offer millions of Japanese players a secure, flexible, and locally trusted checkout experience without requiring traditional credit card information.

“In Japan’s rapidly evolving digital ecosystem, offering familiar and flexible payment options is essential.

“By integrating Paidy, we are giving developers a powerful way to connect with local players, meeting them where they are with a seamless, trusted, and mobile-first payment experience,” said Xsolla President, Chris Hewish in a statement.

Japan stands as one of the world's largest and most digitally advanced gaming markets, where consumers are increasingly seeking fast, mobile-first payment options.

The country’s BNPL market is experiencing robust growth, with a remarkable compound annual growth rate (CAGR) of 55.9 per cent between 2021 and 2024, and is projected to maintain strong momentum through 2030.

Paidy is a key market player, trusted by over six million active users and downloaded more than 15 million times. The service allows users to make instant purchases and settle the amount later, either in a single monthly bill or via flexible instalment plans.

The integration delivers multiple advantages for developers, including improved conversion rates, reduced payment abandonment, and higher average ticket sizes, ultimately expanding their reach to millions of potential customers who prefer local BNPL options.

-- BERNAMA