Malaysia Fair 2025 Osaka Boosts VM2026 Campaign In Japan

KUALA LUMPUR, June 30 (Bernama) -- Making its debut in Osaka as part of Malaysia’s participation in the ongoing World Expo 2025, the Malaysia Fair 2025 served as a major platform that boosted the Visit Malaysia 2026 (VM2026) campaign in Japan.

According to the Malaysian Embassy in Japan, the fifth edition of the annual festival was held from June 27 to 29 at Lalaport ExpoCity and showcased the nation’s rich cultural heritage, culinary diversity, and traditions under the theme “All About Malaysia.”

Officiated by the Malaysian Ambassador to Japan, Datuk Shahril Effendi Abd Ghany, the embassy noted that the fair was Malaysia’s largest event in Japan, aimed at attracting more Japanese tourists to the country.

Shahril Effendi, in his remarks at the event, said over 130,000 Japanese tourists visited Malaysia between January and April this year, a 21 per cent increase compared to the same period last year.

“The ambassador warmly invited more Japanese travellers to experience Malaysia and enjoy its vibrant culture, natural sustainability, culinary delights, and the warmth of its people,” the embassy said in a statement today.

Over the course of the three-day event, visitors were treated to vibrant cultural performances while also enjoying iconic Malaysian dishes served by food trucks and exploring a wide variety of Malaysian products and services showcased at exhibition booths.

“Malaysia Fair 2025 also featured cooking demonstrations, tourism package promotions, traditional games, and lucky draws offering attractive prizes including round-trip flight tickets to Malaysia,” the statement read.

The embassy said the success of Malaysia Fair 2025 received an overwhelmingly positive response and further strengthened Malaysia-Japan bilateral ties through deeper cultural engagement and greater public appreciation of Malaysia’s unique attractions.

-- BERNAMA