Cooling-based Aesthetic Treatment Technology Now Available In Malaysia

By Nurhafizah Tan

KUALA LUMPUR, June 26 (Bernama) – In the ever-evolving aesthetic industry, cooling-based treatments or cryotherapy are gaining popularity among aesthetic practitioners and patients seeking alternatives to conventional procedures.

Previously used in sports rehabilitation and physical therapy, cryotherapy has now emerged as a new approach in beauty treatments, particularly for addressing sensitive skin, inflammation, and accelerating recovery after aesthetic procedures.

Aesthetic medicine practitioner Dr Lim Ting Song said this technology serves as a supportive tool to reduce pain and swelling after beauty treatments involving injections or other invasive procedures that are painful and require long recovery periods.

"In addition to promoting faster healing, the treatment also has the potential to assist skin recovery and reduce discomfort following aesthetic treatments involving surgery or injections," he said.

“One of the new approaches introduced is high-pressure cooling technology, which is now being adopted by several local aesthetic clinics as support for invasive or injection-based treatments,” he told Bernama at the recent launch of TargetCool.

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The cooling-based treatment technology using the TargetCool device was developed in South Korea and is distributed by BTL Aesthetics. It is now available at selected aesthetic clinics in Malaysia.

Commenting on the device, Dr Lim said many previously believed that the skin had to be ‘damaged’ to stimulate regeneration, but such approaches are less suitable for Asian skin, which tends to be more prone to sensitivity, acne, or pigmentation.

“This technology is said to avoid causing skin irritation, and instead delivers a soothing cooling effect that helps maintain the skin’s balance while naturally repairing its structure,” he said.

The Medical Director of Clique Clinic Malaysia also said that the technology complements existing skincare routines, especially for individuals who experience sensitivity to certain products.

Meanwhile, another aesthetic medicine practitioner, Dr Angeline Wong, noted that aesthetic treatment trends in Malaysia are growing rapidly, with new technologies quickly being adopted—on par with developed nations but at more affordable costs.

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“Treatments are now more holistic—not just  focused on the face, but also hands, the back, and intimate areas,” she said.

She added that the choice of treatment depends on the patient's needs and financial capability to  ensure results align with their expectations and physical condition.

Dr Wong, who is also the Founder and Medical Director of Neu Clinic Malaysia, said that although aesthetic treatments are becoming more accepted, their adoption still depends on individual comfort levels.

“Many patients, including Muslim women, are more comfortable with minimal treatments. I always remind them: if you're not confident, don't proceed. Treatments must follow personal comfort and readiness,” she said.

— BERNAMA