JETOUR To Unveil "Travel+" Strategy At 2026 Beijing Auto Show
KUALA LUMPUR, April 21 (Bernama) -- JETOUR International will officially unveil its "Travel+" strategy at the upcoming 2026 Beijing International Automotive Exhibition, further outlining its development roadmap across brand, product, ecosystem and cultural initiatives.
In a statement, the company said for the first time, it will showcase its dual brands—JETOUR and SOUEAST—together, highlighting a cohesive brand matrix and strategic synergy, with several models also being exhibited at the auto show.
The company said it has consistently pursued its "Travel+" strategy, integrating a travel-orientated mindset with automotive engineering expertise. It aims to develop vehicles designed to meet users’ full-scenario needs in both travel and daily life.
The concept of "Travel+" has evolved from product attributes into a broader lifestyle and emotional framework, positioning travel as a link between people, cultures and experiences. Guided by this strategy, JETOUR continues to expand its product lineup and ecosystem across user communities, cultural co-creation, environmental, social, and governance (ESG) initiatives and regional partnerships.
In terms of product portfolio, its two major brands, JETOUR and SOUEAST, cater to diverse scenarios from urban mobility to professional off-road, forming a clear and complementary product matrix.
For user community development, the company has established more than 300 JETOUR CLUBs worldwide and organised over 500 club activities globally in 2025.
In sports and cultural engagement, JETOUR has expanded its "Travel+" positioning through sponsorships of football events across Africa, South America, the Middle East and Southeast Asia, as well as partnerships in international sporting and cultural events.
JETOUR will also collaborate with brand ambassador and EDM producer Alan Walker at Auto China 2026 in a cross-industry initiative exploring the fusion of electronic music culture and off-road lifestyle, marking a new phase in its global brand strategy.
In the ESG space, JETOUR has embedded sustainability into its brand strategy through initiatives including orphan support programmes, education donations and wildlife conservation efforts, including a partnership with the Cheetah Conservation Fund in Africa.
To date, JETOUR has sold more than 2.27 million vehicles globally, covering 100 countries and regions, and has built a user base exceeding 50 million worldwide.
-- BERNAMA