Unicharm Expands Women’s Empowerment Initiatives Across Three Markets
KUALA LUMPUR, March 6 (Bernama) -- Unicharm Corporation is accelerating its operations to bridge the global gender gap and foster sustainable economic growth, framing menstruation as a "structural social challenge" rather than a simple awareness issue.
In conjunction with International Women's Day on March 8, the company details major initiatives aimed at supporting women’s education and employment through products and educational programmes in Brazil, Indonesia, and Kenya, according to a statement.
The company is launching its ‘SOFY’ sanitary napkin brand full-scale in Brazil to support the country's rapidly increasing female workforce participation. To adapt to the trend-conscious market, Unicharm has opened an official TikTok Shop for direct consumer engagement.
In Indonesia, Unicharm is ensuring its educational activities respect local culture and customs. The company provided "First Menstruation Education" to approximately 60 students at an Islamic high school on March 4, during Ramadan, promoting a "cohesive society" where women can live without limitations.
Focusing on East Africa, Unicharm plans to establish a new subsidiary, “Sofy East Africa Limited”, in Kenya in April 2026. This strategic hub aims to combat "period poverty", which severely limits educational opportunities for girls.
Actions to date include co-hosting a girls' soccer tournament on Jan 25, which provided essential menstrual health education to over 150 participants in areas like the Kibera slum.
Unicharm stressed its commitment to continuing product, service, and educational provision worldwide to eliminate discomfort caused by menstruation, thereby improving women's social status and creating opportunities for women’s education and social participation.
-- BERNAMA