AFC Asian Cup Saudi Arabia 2027 Unveils Visual Identity And Logo

RIYADH, Jan 25 (Bernama-SPA) -- The Asian Football Confederation (AFC), in collaboration with the Local Organising Committee for the AFC Asian Cup Saudi Arabia 2027 on Saturday unveiled the official visual identity of the 19th edition of the tournament, marking the one-year countdown to the Kingdom’s hosting of Asia’s premier football competition.

Saudi Press Agency (SPA) reported that the visual identity reflects confidence, dynamism and modernity, and is designed to inspire the next generation of players and fans across Asia. It combines Saudi Arabia’s rich cultural heritage with the spirit of unity that defines Asian football.

AFC President Sheikh Salman bin Ibrahim Al Khalifa said the AFC Asian Cup Saudi Arabia 2027 is a landmark event that blends the sophistication of football with cultural depth.

“Today’s launch of the visual identity embodies the Kingdom’s heritage and modern dynamism, creating a tournament identity that will resonate widely across the continent and beyond,” he said.

At the heart of the identity is the official logo, which integrates the iconic tournament trophy with terraced lines inspired by the architecture of Salmani, a geometric and decorative style unique to Saudi Arabia.

This tiered structure, influenced by traditional motifs and Sadu weaving, embodies balance and the beauty of authentic Saudi culture while celebrating the grandeur of Asia.

The visual identity also incorporates artistic patterns drawn from Salmani architecture and traditional Saudi crafts, reflecting openness, hospitality and the generosity of the Saudi people.

The trophy symbol has been adapted into a dynamic visual element, offering versatility across all branding applications, while a colour palette inspired by Saudi Arabia’s diverse landscapes adds modernity and distinction.

Tournament branding emphasises Saudi uniqueness, celebrating the host nation’s authenticity and confidence. The logo aims to inspire generations across Asia by placing people at the heart of the event and merging cultural heritage with the excitement of football.

The logo was unveiled during half-time of the AFC U-23 Asian Cup Saudi Arabia 2026 final at Prince Abdullah Al Faisal Stadium in Jeddah, accompanied by a short film titled “A Spark Over Asia.” The film symbolises passion and unity, portraying a bright spark that travels through daily life and the emotion of football before settling into the “Saudi Arabia 2027” logo.

The AFC Asian Cup Saudi Arabia 2027 will take place in Riyadh, Jeddah and Al-Khobar from Jan 7 to Feb 5, 2027, featuring 24 Asian national teams competing for the continent’s most prestigious football title.

-- BERNAMA-SPA