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Türkiye launches campaign to promote effective use of country's name, brand

14/01/2022 08:07 PM

KUALA LUMPUR, Jan 14  -- The Turkish Presidency’s Directorate of Communications has launched a campaign called “Hello Türkiye” to promote more effectively the use of “Türkiye” as the country’s national and international brand on international platforms.

The campaign on social media is aimed to ensure that "Türkiye" is used as the country's name and to avoid different uses by foreigners in other languages, a statement from the Press Counsellor Office at the Turkish Embassy in Kuala Lumpur said. 

A promotional video, prepared as part of the efforts to strengthen the Türkiye brand, was shared on the social media accounts of the Directorate of Communications.

The promotional video features foreign tourists from different corners of Türkiye sharing posts where they say “Hello Türkiye” in their own accents.

The video is gaining more interaction in many countries as a result of posts shared by global influencers with the hashtag #helloTürkiye, it added.

The Presidency’s Director of Communications Fahrettin Altun said that Türkiye strengthened its identity in the fields of language and communication, as well as in all other areas.

“It is critical that all segments of our society are sensitive to this issue and support this campaign. It is essential that public institutions, NGOs, the academic community and the press use the phrase “Türkiye” when referring to our country in their studies, correspondence, activities and the events they attend.

“We can strengthen the Türkiye brand around the world by working together,” the statement quoted Altun as saying.

He said that the Türkiye Brand Office will also be established to strengthen the Türkiye brand, where it would collaborate with private sector as well as public institutions and organisations to strengthen Türkiye’s global brand identity, and contribute to the development of the country’s image as well as its brand value.

Türkiye’s President Recep Tayyip Erdogan had in December last year issued a circular requiring the use of only the phrase “Türkiye” when referring to the name of the country on international platforms, and expressed that it is an important step towards ensuring a unified discourse and strengthening the Türkiye brand on international platforms.





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