Mary Kay Releases 2025 Sustainability Report, Reaffirms Global Impact Goals

KUALA LUMPUR, July 16 (Bernama) -- Mary Kay Inc has published its 2025 Sustainability Report, detailing progress toward its 2030 goals while showcasing key achievements in 2024 across environmental, social, and economic pillars.

“For over 60 years, our company has championed initiatives that empower women, protect the planet, and build resilient communities. This report reaffirms our long-term commitments and celebrates the measurable impact we are making worldwide,” said Mary Kay Chief Executive Officer, Ryan Rogers in a statement.

In 2024, Mary Kay advanced its responsible packaging strategy, with its TimeWise Targeted-Action Toning Lotion bottle comprising 94 per cent post-consumer recycled (PCR) content.

The company also reported that 93 per cent of palm oil used by its suppliers was certified by the Roundtable on Sustainable Palm Oil (RSPO), while 80 per cent of shea use came from Global Shea Alliance (GSA) members.

At its Richard R. Rogers (R3) research and development and manufacturing facility in Texas, 100 per cent of water used was treated and recycled back into the local watershed. The company marked major milestones in long-standing partnerships, supporting 100 conservation projects with The Nature Conservancy and 34 ecosystem preservation efforts with the Arbor Day Foundation.

On the social front, Mary Kay’s Pink Changing Lives initiative surpassed US$230 million in global donations since 1996. More than 600,000 women worldwide were impacted in 2024 through empowerment programmes delivered at various levels. (US$1=RM4.24)

The company also supported women in science, technology, engineering and mathematics (STEM), awarding 37 grants to young women from 16 countries and funding eight grants through the Madam C.J. Walker initiative with the Society of Cosmetic Chemists while also serving as a special award organisation at the 2024 International Science and Engineering Fair.

Women continue to power Mary Kay’s global operations, making up 63 per cent of its workforce, with 57 per cent in leadership roles across its top 10 markets.

Economically, Mary Kay expanded into Kyrgyzstan and strengthened its digital sales channels with “Phygital"—blending physical and digital strategies—in Mexico and Brazil, with plans to expand to Colombia in 2025.

The company also engaged in over 100 trade associations globally and contributed to the G20 Employment & Education Task Force (B20) Policy Paper in Brazil.

Mary Kay’s 2025 Sustainability Report is aligned with the United Nations Sustainable Development Goals (SDGs), serving as a benchmark for stakeholders and partners working toward shared impact.

-- BERNAMA