Bernama, MYTV Bring Digital Media Closer To Public At Kembara Riuh Pesta Itu-Ini

KOTA BHARU, June 20 (Bernama) -- The Malaysian National News Agency (Bernama) continues its strategic partnership with MYTV Broadcasting Sdn Bhd through its participation in the three-day Kembara RIUH Pesta Itu-Ini programme at the Sultan Muhammad IV Stadium here, which began yesterday.

Bernama Corporate Affairs Division Branding Assistant Manager Suherman Anuar said the partnership was aimed at promoting both agencies’ digital applications – the Bernama app and the MYTV Mana-Mana app – to the local community, while also introducing the Bernama TV channel available on the MYTV platform.

“This is the first time Bernama is taking part in the Kembara RIUH Pesta Itu-Ini in Kota Bharu, and we view it as a valuable opportunity to bring our news platform and digital broadcasts closer to the public,” he said when met at the event today.

Suherman said MYTV is a free digital television broadcasting platform supervised by the Ministry of Communications and monitored by the Malaysian Communications and Multimedia Commission (MCMC) as part of the analogue-to-digital broadcast transition initiative, which began in 2018.

He said the collaboration was not limited to the event and had the potential to be expanded through various educational and media awareness activities in the future.

Meanwhile, MYTV Broadcasting Sdn Bhd marketing officer Muhammad Afiq Firdaus Radzlan said the collaboration with Bernama had opened up opportunities for both parties to plan and execute promotional activities more effectively.

“Our main objective is to reach out to consumers and introduce MYTV’s free broadcasting services as well as available content such as Bernama TV and Bernama Radio,” he said.

The event featured numerous interactive activities for visitors, including quizzes, trivia games and lucky draws offering prizes such as a free MYTV decoder set.

One of the main crowd-pullers was the live news reading session at Bernama’s mini studio, which attracted participants of all ages keen to try their hand at news presenting.

Muhammad Afiq said MYTV currently offers 15 free television channels, accessible via the MYTV decoder or the MYTV Mana-Mana application, including the Bernama channel as the country’s official and credible news source.

The Kembara RIUH Pesta Itu-Ini programme organised by the Ministry of Communications is being held from June 19 to 21, from 10 am to 11 pm, featuring a variety of exciting activities.

--BERNAMA