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Tourism Malaysia launches gastronomy tourism brochure in Sabah

03/08/2022 03:06 PM

SANDAKAN, Aug 3 (Bernama) -- Tourism Malaysia (TM) launched a gastronomy tourism brochure today to entice domestic travellers, especially food enthusiasts, to explore Sabah's local cuisines.

Sabah TM Director Ednie Rahma Ab Rahim said the brochure, that can be obtained by scanning a quick response (QR) code via its website, provides a map of Sabah and Labuan, titled 'SeeEatFood' Trail Fun Map, showing a trail marking culinary spots and a list of restaurants to explore in Kota Kinabalu, Kudat, Sandakan, Lahad Datu, Semporna, Tawau and Labuan.

"This initiative is part of efforts to attract tourists to Sabah and Labuan which are well known as seafood heaven due to their geographical location surrounded by the South China Sea, Celebes Sea and the Sulu Sea.

"Gastronomy tourism is a main component in domestic tourism that is worth the focus in Sabah, as are the state's rich cultural heritage and ecotourism," she told reporters after launching the brochure here.

The QR code could also be scanned via Tourism Malaysia Sabah's Facebook account and at the Kota Kinabalu International Airport Tourism Information Centre.

Ednie Rahma said TM hoped the brochure could act as a guide for tourists to Sabah and Labuan and enable them to make choices on where to eat during their stay.

She also hoped the brochure could assist bloggers and social media influencers to create content for their blogs and channels and help promote destinations in Sabah at the same time.

In conjunction with the brochure's launch, a four-day familiarisation trip was organised in Sandakan involving 26 participants, including representatives from the media, tourism agencies and associations.


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