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REGION - NORTHERN

Buy Malaysia Campaign brings SMEs together through strategic partnerships

23/11/2021 07:17 PM

LANGKAWI, Nov 23 -- The Buy Malaysia Campaign (KBBM) is not just a platform that helps promote local products but is also capable of bringing small and medium enterprises (SMEs) together as potential business partners.

'Puteh’ brand coffee powder and pre-mixed coffee entrepreneur, Noorazaini Azmi said SMEs need to form strategic partnerships to help increase their sales and expand their businesses.

“I frequently participate in campaigns and sales carnivals not just to promote my products but more importantly, to meet potential business partners, especially those in the tourism industry.

"Take for example, my coffee products. I am hoping to strike a deal with hotels or homestay operators to convince them to buy my products and offer them to guests at their establishments. Presently, I have struck deals with several hotels in Langkawi,” she told Bernama here recently.

Noorazaini, who founded Isma Jati Enterprise, which operates in Kampung Temoyong here, said SMEs need other SMEs’ support and cooperation to remain relevant in the current volatile economic situation.

She therefore recommended local SMEs to participate in any sales programmes or campaigns, especially those organised by the government like those under the Buy Malaysia Campaign so they could look for potential business partners or just to network.

The national level Buy Malaysia Campaign 2021, which was launched by Deputy Domestic Trade and Consumer Affairs Minister Datuk Rosol Wahid at Dataran Cenang Langkawi, here recently, is a rebranding effort to boost consumer confidence towards local products.

-- BERNAMA


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