MADRID, Jan 26 (Bernama) -- Tourism Malaysia Paris, the dedicated tourism office overseeing promotions for France, Italy, Spain and Portugal, is once again participating in Feria Internacional de Turismo (FITUR), the Spain International Tourism Trade Fair in Madrid from 21 to 25 January 2026. This participation aims to accelerate Malaysia’s promotional efforts across Southern Europe and Latin America, while solidifying its influence in key source markets.
In line with the sustained momentum of the Visit Malaysia 2026 (VM2026) campaign, Malaysia’s presence at FITUR forms an integral part of the country’s international tourism promotion strategy. The national initiative focuses on attracting high-yield travellers, extending the average length of stay, and championing the core values of sustainable and responsible tourism.
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