Efinity-Powered MGA, PRISM, Launches in Asia Pacific

21/01/2026 04:59 PM

NEW YORK and LONDON, Jan 21 (Bernama) -- Efinity, a software provider offering modern insurance distribution and operations, is pleased to announce the company is powering the launch of PRISM, a newly-founded managing general agent (MGA) with operations in Singapore and Hong Kong.

Founded by industry veteran Bobby Heerasing, with co-founders Sergei Korol, and Jason Smith, PRISM represents a next-generation MGA designed from inception to operate without legacy systems, enabling scalable growth, real-time transparency, and disciplined underwriting execution.

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