INNOCEAN With Shinsegae Property Presents The World’s Biggest Lifeguard At Haeundae Beach

SEOUL, South Korea, Aug 6 (Bernama) -- INNOCEAN (KRX: 214320)(Global CEO Yongwoo Lee), in collaboration with Shinsegae Property (CEO Young-lock Im), has launched a public safety campaign titled The World’s Biggest Lifeguard at Grand Josun Media — a large-scale digital signage display in front of Haeundae Beach in Busan, Korea.

This campaign delivers real-time safety messages through a 3D anamorphic video featuring an oversized lifeguard. The content reflects live environmental data such as weather conditions, wave height, and safety guidelines. For instance, when waves are high, the lifeguard issues on-screen alerts, from partial to full beach access restrictions. During normal conditions, the video background reflects weather changes, including clear skies, clouds, and rain, to add a sense of realism. At night, the video shows lifeguards monitoring emergency systems, reinforcing 24-hour vigilance.