Jumio Survey Reveals Crumbling Consumer Trust In Digital Life Amid Surge In AI-powered Fraud And Deepfakes

23/05/2025 04:49 PM

SUNNYVALE, Calif., May 23 (Bernama) -- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released the 2025 Jumio Online Identity Study, the fourth installment of its annual global consumer research. This year’s results paint a stark picture: trust in digital life is crumbling under the weight of deepfakes, misinformation and cybercrime.

The study examined the views of more than 8,000 adult consumers, split evenly across the United States, the United Kingdom, Singapore, and Mexico. Sixty-nine percent of respondents say AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft, and confidence in online authenticity continues to erode amid growing fears of manipulated content and AI-driven deception.

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